Friday, August 24, 2012

BOOK REVIEW:

Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web [url=http://www.goodreads.com/book/show/7803676-engage?utm_medium=api&utm_source=blog_book][img]http://photo.goodreads.com/books/1270161821l/7803676.jpg[/img][/url]

It is no longer about Social Media or any other platform. It's about people; it's about engagement. Excellent insights into the social communication dynamics and how it is changing the work of public relations and marketing.

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